The Adventures of Captain Gerry
Shortlisted for 2018 Spider Awards for Best in Education and eLearning.
The brand: Irish Ferries
The team: Tiffany Rose (Copywriter), Darren O’Donnell (Art Director), Fish Finger (animation and web development), Brendan McDonald and Jane Walsh (VO)
The task: Irish Ferries wanted to engage with primary schools and show them just how exciting ships are.
The idea: So we came up with Captain Gerry, an Irish Ferries ship captain, Pepe, a French parrot, and his children, Perri and Polly. Together, they would build a ship to sail to France. Through this story the children would learn about how a ship is built as well as how fun it is to travel by ferry.
This programme was delivered online in the form of a 4 week school’s programme. Each week the kids could watch a video of Gerry and his friends and then engage with some fun content and quizzes on the site. The site is currently out of action until next term, but, to get a flavour, you can see the first video here.
Tiffany Rose - Copywriter 